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We've been running Australia-DVD-Rental-Guide.com as an independent, unbiased review of the Australian DVD and game rental-by-post industry, which we hope allows you the customer to make informed choices. We're still going strong in 2009 after our blog relaunch and hope to maintain the high standards our readers have become accustomed to over the years.Links
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Archive for December 2006
The UK is far ahead of Europe as a whole, with online DVD rental accounting for some 25% of all rentals already, according to estimates by market leader Lovefilm, and a past Screendigest report estimated this would rise to over half by 2010, though some in the industry we've spoken to think that may be slightly optimistic. Unfortunately, we haven't seen similar data or estimates for Australia, but we suspect the trends are broadly similiar.
We did find interesting that the report noted digital downloads will remain a niche, only accounting for 6% of the market by 2010. See Screen Digest press release for further details.
Screen Digest Plots Upward Trend for Online DVD Rental
A 20 December report by Screen Digest notes that European DVD player penetration has reached 53%, and DVD sales have plateaued. However, there's good news for online DVD rental, which in 2004 only accounted for 2% of all rentals, rising to 5% in 2005, and projected to hit 9% by the end of 2006, on the way to 27% by 2010.The UK is far ahead of Europe as a whole, with online DVD rental accounting for some 25% of all rentals already, according to estimates by market leader Lovefilm, and a past Screendigest report estimated this would rise to over half by 2010, though some in the industry we've spoken to think that may be slightly optimistic. Unfortunately, we haven't seen similar data or estimates for Australia, but we suspect the trends are broadly similiar.
We did find interesting that the report noted digital downloads will remain a niche, only accounting for 6% of the market by 2010. See Screen Digest press release for further details.
22 Dec, 2006 | Category: DVD Rental News |
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