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We've been running Australia-DVD-Rental-Guide.com as an independent, unbiased review of the Australian DVD and game rental-by-post industry, which we hope allows you the customer to make informed choices. We're still going strong in 2009 after our blog relaunch and hope to maintain the high standards our readers have become accustomed to over the years.Links
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DVD Rental Growth Continues Despite Recession
US online DVD rental leader Netflix is poised to see a 30% profit rise in the fourth quarter (with a 20% share price increase in December so far), despite the global economic downturn.We believe there are broadly similar trends at work in Australia, but haven't seen solid data. The UK's market leader, Lovefilm, also estimates its user base will grow 70% this year, fueled by the credit crunch and people staying home more, though this sounds a bit optimistic to us. While Netflix's rise may have been a bit extreme, we're fairly confident the major Australian DVD rental companies will weather the storm.
Customers are simply looking for cheaper means of entertainment given the poor economic climate, and it's hard to beat online DVD rental, especially when compared to the cinema, theatre, or even a bricks and mortar video shop. Amusingly, Britain's Times Online noted that Lovefilm reported a 40% jump in demand for comedy DVDs, as people seek more cheerful escapism from the headlines.
11 Dec, 2008 | Category: DVD Rental News |
Comments
I'm sure its the same here. Shops will close cuz there dinosaurs, but people stil want cheap entertainment so its over to online rentals.
Ben from Sydney - 09 Feb, 2009 - 16:26:01
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Agree with all, especially funny that people are renting more comedies, get them to laugh when economy is collapsing arounf them.
Brad - 12 Feb, 2009 - 05:21:40
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LOL, agreed, it's a good time to watch DVDs to escape the bad economic news. I'll certaily keep renting, especially with this quickfix 30 days for free thing.
Phil - 21 Feb, 2009 - 15:41:21
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