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We've been running Australia-DVD-Rental-Guide.com as an independent, unbiased review of the Australian DVD and game rental-by-post industry, which we hope allows you the customer to make informed choices. We're still going strong in 2009 after our blog relaunch and hope to maintain the high standards our readers have become accustomed to over the years.

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How Long Do Customers Keep Their Rentals?

FeedFlix is a site which examines and portrays usage statistics for subscribers to US DVD rental giant Netflix, but the habits it reveals should be of interest to Australian DVD renters as well. It tells you how long you've kept your discs on average, how much they cost per disc based on your usage, etc. The usage data is intriguing, for instance, the average Feedflix viewer keeps his discs at home for the following durations:

0-2 days: 1%
3-4 days: 24%
5-6 days: 22%
7-9 days: 23%
10-20 days: 19%
21-30 days: 6%
31+ days: 5%

So it looks like roughly half of people turn their discs around in about a week, though about 10% keep them for 3 weeks or longer. We are slightly surprised, as we'd think turnaround would be slightly quicker, but this probably reflects the fact that many people watch their films at the weekend, whenever they happen to arrive in the mail.

FeedFlix provides an excellent service in our opinion, and best of all, it does this for free and effortlessly, hooking into Netflix's own RSS queue feed for as long as you like after a simple, 15-second install.

Now if only someone would come up with a program to do the same for say, Quickflix or Bigpond over here...


08 Aug, 2008 | Category: DVD Rental News | AddThis Social Bookmark Button
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Comments


I may not be a high volume user, but i'm surprised americans keep their discs so long. I at least want to get mine back for the weekends, so wouldn't imagine keeping them longer than 3-4 days.



J from Brisbane - 10 Feb, 2009 - 09:45:58
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