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We've been running Australia-DVD-Rental-Guide.com as an independent, unbiased review of the Australian DVD and game rental-by-post industry, which we hope allows you the customer to make informed choices. We're still going strong in 2009 after our blog relaunch and hope to maintain the high standards our readers have become accustomed to over the years.

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Quickflix Releases 2009 Update

Quickflix has released its 4th quarter 2009 update, noting a 48% growth in subscribers over last year, up to 41,027. December has been a record month, adding 7,800 new subscribers following an agressive Christmas campaign. Of note, 5.8 of customers cancelled (so called churn) during the 4th quarter, a figure DVD companies rarely release. The company noted churn was higher this period as they'd begin enforcing a policy of cancelling member accounts were over 60 days in arrears.

They also noted free trial conversion to member was 53%, another figure we rarely see released.

Finally, Quickflix recently updated their search and functionality for TV series (which represent 20% of all rentals), and an iPhone app is under development which will make managing queues on the go much easier.


20 Jan, 2010 | Category: DVD Rental News | AddThis Social Bookmark Button
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